Social Media Management
At FOX Carolina News, I helped manage the station's social media accounts, including Facebook, YouTube, Instagram, and X (formerly known as Twitter). Our focus centered around posting national and local news to Facebook and X every fifteen to thirty minutes. The posts included a variety of content, including links to stories, graphics created through Canva, and live streams of breaking news and weather coverage.
Our strategy shifted over time as social media algorithms evolved and the station's goals changed. These changes allowed me to improve my flexibility and learn new methods to market FOX Carolina's content.
